Business Gets Personal: Why Executives Cannot Decouple Individual Values From Company Values

Equinox and SoulCycle are feeling the burn. When headlines broke that Stephen Ross, chairman and majority owner of the fitness brands’ parent company, is hosting a fundraiser to support President Trump, consumers and celebrities vehemently called for boycotts. In response, Ross has tried to assume a moderate view by stating that he and Trump “agree […]
Featured Insights – Forrester

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